Email Designs
As the lead designer on Dekra-Lite’s email campaigns, I collaborated closely with cross-functional teams to shape content strategy and visual direction. Working from briefs and messaging outlines, I translated goals into clean, engaging email designs that supported both brand standards and conversion objectives.
Using Adobe XD, I developed fully composed email layouts that balanced hierarchy, readability, and visual interest. Every design considered content cadence, imagery placement, typographic clarity, and responsive structure to ensure a polished experience across screens.
My Role
Led visual design for Dekra-Lite email campaigns
Partnered with marketing and content teams to align messaging and visual hierarchy
Built fully composed email layouts in Adobe XD
Focused on readability, brand consistency, and visual engagement
Worked within campaign goals to optimize visual and content flow