Email Designs

As the lead designer on Dekra-Lite’s email campaigns, I collaborated closely with cross-functional teams to shape content strategy and visual direction. Working from briefs and messaging outlines, I translated goals into clean, engaging email designs that supported both brand standards and conversion objectives.

Using Adobe XD, I developed fully composed email layouts that balanced hierarchy, readability, and visual interest. Every design considered content cadence, imagery placement, typographic clarity, and responsive structure to ensure a polished experience across screens.

My Role

  • Led visual design for Dekra-Lite email campaigns

  • Partnered with marketing and content teams to align messaging and visual hierarchy

  • Built fully composed email layouts in Adobe XD

  • Focused on readability, brand consistency, and visual engagement

  • Worked within campaign goals to optimize visual and content flow