Marketing Materials
This collection highlights a range of marketing collateral created to support product promotion, brand awareness, and sales initiatives. The work spans product one-sheets, promotional ads, and long-form white paper templates — each designed to communicate information clearly while maintaining strong brand consistency.
Across projects, my focus was on establishing visual hierarchy, sourcing and integrating imagery, and creating layouts that balance readability with visual engagement. All materials were designed in Adobe InDesign, with careful attention to structure, consistency, and production-ready formatting.
My Role
Led layout strategy and visual execution for multi-format marketing collateral
Translated business and sales objectives into structured design systems
Established typographic hierarchy
Applied and reinforced brand standards across diverse deliverables
Sourced and integrated imagery to support messaging and positioning
Dekra-Lite
These one-sheets were developed as sales enablement tools designed to communicate product value quickly and clearly. Each layout organizes specifications, imagery, and selling points into a structured system that supports both in-person sales conversations and digital distribution.
The design framework allows for consistency across multiple product categories while maintaining flexibility for different content types. The result is a cohesive set of materials that strengthens brand presence and supports customer decision-making.
Blue Ridge
For Blue Ridge, I developed a white paper template in Adobe InDesign to support ongoing white papers and long-form documents. The objective was to build a scalable layout system with predefined paragraph and character styles to ensure consistency and efficiency.
Using the company’s logo, typography, and primary and secondary brand colors, I created a structured framework that could adapt to evolving content needs. The result is a flexible, brand-aligned template designed to maintain clarity and hierarchy across multi-page documents.
Pathloom
For Pathloom’s app launch, I developed two promotional ad concepts focused on awareness and engagement. The designs were structured to deliver key messaging efficiently, combining strong visual hierarchy with concise communication to support marketing performance.
Each concept reinforces brand identity while emphasizing usability and innovation, aligning visual execution with launch strategy and audience targeting.
