Lytics Presentation & Assets

Lytics is a customer data platform that helps marketers create personalized, one-to-one digital experiences by combining behavioral data with advanced data science and machine learning. My work focused on translating complex, data-heavy concepts into clear, approachable visual assets that supported Lytics’ brand and marketing goals.

For this project, I designed a range of marketing assets, including a presentation deck, supporting blog graphics, and social media banner. Each piece was developed within existing brand guidelines, with an emphasis on clarity, consistency, and strong visual flow across platforms.

My Role

  • Designed multi-page and single-use marketing assets for Lytics

  • Worked within established brand guidelines and provided content

  • Led layout, typography, and visual hierarchy decisions

  • Focused on simplifying complex information through design

  • Designed in Adobe InDesign and Adobe XD

Presentation Deck

This deck was created to educate B2B audiences on how cookies impact modern marketing and technology. Using Lytics’ provided content and brand assets, I designed all page layouts with a minimal, editorial approach to keep the information digestible and visually engaging.

Typography, spacing, and imagery were carefully balanced to guide the reader through complex ideas without overwhelming the content. Supporting visuals were introduced to reinforce key points and improve comprehension.
Designed in Adobe InDesign.

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Blog Assets

These blog graphics were created to support the article 10 Developments in Customer Data Mining & Analysis. The assets function as a two-page visual layout that highlights key data points while promoting Lytics’ five-minute demo of their decision engine.

The designs balance data visualization with clear messaging, helping break up long-form content and guide readers toward action.
Designed in Adobe XD.

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Social Media Banner

This banner was designed for Lytics’ social media platforms to visually represent their digital ecosystem and social presence. To create a sense of connection across channels, I used a web-inspired background treatment that reinforced the idea of data, networks, and integration.

The design aligns with Lytics’ brand while remaining flexible and eye-catching in social environments.
Designed in Adobe XD.