This project established the visual identity for Dekra-Lite Street Banners and its regional subsidiaries, Orange County Street Banners and San Diego Street Banners. The branding system includes a primary logo, two subsidiary logos, a cohesive color palette for each region, and a consistent typographic framework to support both digital and print applications.

I also extended the identity into real-world touchpoints, including business cards, building signage, work trucks, and website design, ensuring a unified, professional appearance across all customer-facing materials. The typography system — Overpass for headlines and Poppins for body copy — was carefully selected to balance legibility, accessibility, and a modern municipal feel.