This project involved designing a series of conversion-driven digital display ads for Dekra-Lite's seasonal and promotional campaigns, built across three formats, square, vertical, and horizontal, to support paid placements across digital display and social channels.

Working within Dekra-Lite's established brand guidelines, I brought creative direction to messaging, photography selection, and layout hierarchy for each campaign push. The set spans value-driven CTAs highlighting fast shipping and in-stock inventory, storefront transformation messaging aimed at retail and commercial property clients, and lifestyle-driven appeals for pre-decorated and professional installation services, each designed to move a prospective client from awareness to action.

Digital Display Ads

My Role

Designed a full set of digital display ads across three formats (1:1, 4:5, and 1.91:1) for digital display and social placements
Balanced established brand guidelines with creative freedom on messaging, layout, and visual concept
Selected and composited photography to support distinct campaign themes and sales objectives
Wrote and refined ad copy and CTAs to drive clarity, urgency, and click-through action
Adapted layout hierarchy and typographic scale across formats while maintaining brand consistency

In-Stock Inventory

Fast Shipping, Faster Transformation
In-stock inventory ready for immediate delivery, no waiting on custom lead times.

Pre-Decorated / Skip the Decorating

Skip the Decorating, Keep the Magic
Professionally curated foliage, delivered ready to install.

Retail / Storefront

Stop Traffic, Start Conversations
Transform your storefront into the destination everyone talks about.

Commercial Christmas Decoration

Looking for Professional Commercial Christmas Decorations?
Shop Dekra-Lite's full line of commercial-grade holiday décor.